http://www.kbb.com/kbb/PerfectCarFinder/PhotoEdition.aspx

Kelley Blue Book leveraged .NET 3.5 SP1 to cut the head off their .NET Web Solution. They now leverage a mode-view-controller architecture so that they can get direct access to the necessary logic.

This enables them to serve new experiences on mobile devices and through Silverlight 2.  With the use of SL2, deeper user engagement will sell more Ads.  Users want data when they’re on the lot looking at cars – on their mobile devices.